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Licensing Characters for Profit: Brad Gosse Interview

Licensing characters for profit is a surprisingly straightforward business to get into. If you're an artist, or know an artist, you can create and protect content which you can then license to niche businesses to help them market their companies.

I speak with Brad Gosse in this quick interview at a networking event about the success he's had with licensing characters such as Brushy Bear in the oral care and dental niches. You can learn from it and apply the ideas to your own niche.

licensing characters for profit brushy bear brad gosse

We've been working on this project for about a year, and I have written two Brushy Bear comic book, a song, and other content for Brad's characters. One of the key things we discovered in licensing characters was—as usual—the pain points we thought would be important to the target market were not what the business owners were truly concerned about: "We can get you more new customers" was far less critical than "We can help you reduce patient anxiety so they'll book another appointment and come back," for example.

Licensing Characters for Profit Interview with Brad Gosse

Join Brad Gosse and Jason Kanigan for the licensing characters for profit interview right here:

 

Setting your cartoon characters up as more "Smokey The Bear" rather than "Mister Clean" is a key takeaway. You want your content to be valid for use across multiple businesses and even niches, rather than being trapped into licensing characters representing and permanently being associated with a single organization.

Make sure you copyright your content: it's inexpensive to do and the protection granted is solid.

If you want to talk about this business model with Brad Gosse or myself, find Brad on Facebook or use the link below to book a call with me.

>> Jason Kanigan is a business strategist, copywriter, and sales trainer. To book a call with Jason to discuss your situation, click here. <<

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Brad Gosse Interview – Entrepreneurial Mindset

Brad Gosse Interview on Entrepreneurial Mindset

I haven't done interviews for awhile. Three people have been on my radar lately to talk with, and fellow business owner Brad Gosse is one of them.

As a business owner and entrepreneur, I've experienced my share of ups and downs, and know how easy it is to fall out of the entrepreneurial mindset.

We can all too quickly fall into the perception of personal weakness, lack of resources, and most importantly--in my opinion--loss of the sense of play.

If you aren't playing and having fun in your business, my guess is you aren't trying new things.

And entrepreneurship is all about trying new things.

Brad Gosse Interview

Topics In the Brad Gosse Interview

Brad and I discuss:

> The exact point at which he realized he was an entrepreneur and not an employee

> The deliberate process of the creation and success of his book, The Chronic Marketer

> Being aware of the moment when it's time to transition, pivot and commit

> The all-digital business Brad developed from nothing in Vector Toons

> Social media trolling and viral marketing success with Brushy Bear

> The sense that most entrepreneurs are missing from business development, yet can easily be developed

> What Brad believes is the most important quality for entrepreneurship.

Join us here for the full interview:

 

Want audio only? Use this:

 
For a significant discount on Vector Toons products, use this affiliate link.
This Brad Gosse interview was at my request, and neither party was compensated for their participation.

>> Jason Kanigan is a business strategist focusing on market entry and conversion. Book a call with Jason to discuss your project here. <<

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Chronic Marketer by Brad Gosse – Review by Jason Kanigan

Chronic Marketer by Brad GosseChronic Marketer by Brad Gosse is foremost the personal story of how this internet marketer built his business.

Nothing beats a "How To" that's a real life story. Too many internet marketers' books are theoretical, how things 'should' work: Brad's shares how things actually worked for him.

Your path may not be the one he took. You may even be turned off by his path. That's no problem--if you don't like Brad or his story, you're free to leave.

In fact, he makes a point of saying it's OK to anger more than 50% of your audience if you are an online marketer...because it's the vocal, loyal minority you want...not the bland, uncaring majority.

Four Key Takeaways from Chronic Marketer by Brad Gosse

Brad Gosse and I, it turns out, agree on many things. Chronic Marketer is a book for IM newbies and they need this information. Here are four critical points we agree upon:

Get out there and DO to learn

To develop true expertise, you need to try, fail, and learn--not just read it in a book or hear it on a webinar. Test--even if you're only investing a few dollars--to discover what works and what doesn't for you.

Stay away from Chamber of Commerce and local networking events

Successful business owners are not out at networking events. They are in their offices, making decisions. Local networking events are filled with broke business owners trying to sell (badly) to everyone else...they cannot buy from you.

You can scale your content, but you can't scale yourself

Brad talks about the Freelancer-Producer-Director progression. These are important phases and distinctions, and if all you've done is be stuck in the Freelancer phase for years, it's time to take a different point of view and direction in your business.

Train people on how to deal with you

Letting people walk all over you is not okay. As I share in my Sales On Fire training, you can teach people how to work with you by using a strong Up Front Contract. This lets them know what behavior is acceptable and what isn't. And as Brad points out, it's perfectly fine to fire customers when they're out of line.

Video Review of Chronic Marketer by Brad Gosse

Here's a quick video run-through of my review.

Chronic Marketer is available on Amazon.

>> Jason Kanigan is a business development expert. Want to work with Jason? Click here to apply. Don't miss the latest post here at salestactics.org--subscribe by email or Follow us on Twitter! <<

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