Got Your 2020 Money Plan?

Your Money Plan is important.

But if you're a small business owner, it's likely you don't have it.

As the end of the year approaches, coaches start talking about planning out the next twelve months. Smart business owners take them up on this offer... and yet if I had to put a number to it I'll bet about 5% actually do the work.

The rest sit back.

They have various reasons for doing so.

After all, the holidays are coming up. They can do the work in January. (But of course they never will.)

Or they get trapped in The How: HOW will this money come in? A revenue plan is just fantasy, as far as they're concerned.

Those are two of the big reasons small business owners do nothing. They continue to drift.

money plan puzzle revenue plan business owner planning decision making choices

Image by Arek Socha from Pixabay

Why Create Your Money Plan

I've seen a lot of people and companies drift.

Some are comfortable.

Some are so uncomfortable they can't imagine how figuring out a money plan will help.

Yet that's the truth: having a revenue plan will help.

It tells you all sorts of things, if you do the work.

Your Money Plan tells you how much you want and need to earn.

It tells you what the minimum price is that you should go to work for.

From that, it tells you the minimum size of problem you should be looking to solve.

It tells you who you should be looking for as a target customer.

It tells you how fast you need to be working.

It gives you all sorts of incredibly valuable information about how your business needs to be set up and run...if you want it to be successful.

So why do so many business owners shrug this planning off?

Why do they believe it's "not for them"?

Two Reasons People Struggle With Their Money Plan

The truth is in two parts.

First, nobody has ever told them about the key factors I just listed for you. The business owners therefore believe this kind of planning is a boring accounting exercise: and who wants to do that besides the accountants?

Second, deep down, they don't believe they're really in control. They think, if they're winning, "I got lucky." That their customers are the result of chance. That it won't last.

And in a weird way, they're right about the second part.

If you don't continually create the outcome you desire, things will fall apart.

But you do have control.

You can control who you speak with...and who you don't.

You can control what size of problem you choose to work on solving.

You can control your activity level and involvement in phases like prospecting, selling and fulfilling orders.

You can control a lot.

Probably a whole lot more than you thought.

So if you're content to stick it out in the comfort zone, abdicate responsibility for the outcome and tell yourself the lie that, "It's all luck"... you're on your own.

But if you're excited about the idea of getting your Money Plan together—and perhaps changing your business much for the better—then we should speak.

>> Jason Kanigan is a business strategist. Book a time with him to speak about your situation...and get some serious answers...by clicking here. <<


Six Years of Sales and Marketing Know How

Did you know that this blog was started in 2014?

That in just a few days there will be SIX YEARS of sales and marketing know-how here?

And yet...

...do you use it?

Do you know HOW to use it?

Sales and Marketing Know How

What I recommend is clicking on the Categories link in the top bar.

That'll open up a page with some header-type words and phrases. These should help you narrow down to what you're looking for. When you click on one of those, a listing of all the posts from the past five years tagged with that header is provided for you.

Then scroll through and see which posts appeal to you.

That in my mind is the fastest way to get to helpful info.

The great thing about sales and marketing, taught by someone who values foundation concepts, is that things don't change.

I won't be talking about something in 2016 that's invalid today. This stuff sticks around.

treasure chest sales and marketing know how

Image by Pezibear from Pixabay

Six Years of Proven Sales and Marketing Know How

The two main headers are "Selling" and "Tactics". Each post has been pegged with one of those two. Then there are sub-category tags, which are the others of the list.

And of course there are other tags, which are usually drawn from phrases in the individual article.

Fact is, there's a lot of useful information here.

Effective info on how you could improve your sales and marketing game.

And I have to write this post to remind you that, in this case because it isn't "stupid google pet tricks", the discussion here is not invalid simply because it is "old."

Take "old" and turn it into "proven".

Take a moment and consider: how many people do you know who have stuck with something for any length of time?

How many people do you know who started a blog...but didn't stick with it because the thing became actual work?

Here you have an asset. Make use of it, okay?

>> Jason Kanigan is a business strategist. Book a consultation with Jason by clicking here. <<


Your Environment Is Critical To Your Problem Solving Ability

After more than two and a half decades "in the real world" I'm astonished to again be slapped in the face by an idea I profess to already understand.

The environment you're operating in is absolutely critical to your ability to solve problems.

This is one of those things we nod and say we "know." It's easy to bypass in our rush to get results.

It's a lot like the "You Are Not Your Customer" copywriting admonition that sometimes needs to be heard a thousand times before the writer suddenly 'gets it.'

But the fact is we are far more accepting of things as they appear than we could be.

If you get used to someone rolling a hand grenade into your office every day, you'll start accepting that as part of your environment. As a normal event you cannot change. A thing you have to put up with.

You'll start believing things about yourself to be true due to that daily happening.

And since you believe those things to be true ("I must accept this," "It's just something I have suffer through," "Everyone must have something like this going on, and I'm like everyone else") you'll behave in ways consistent with those stories.

In other words, you will either DO or NOT DO certain things because of what you believe about yourself. And those beliefs come in a major part from your environment.

environment is critical lightbulb grow change important

The Environment You Accept Directly Impacts What You Will DO or NOT DO

Your environment is critical to your ability to confront and solve problems.

I recently made a major change to my environment.

Immediately I noticed things shifting. The external appearances were changing because beliefs I had about myself were changing.

I was no longer the person who put up with the "hand grenade being rolled into my office every day."

After a couple of weeks in the new environment, I did a quick study of my effectiveness.

Now I must say I believe most competent executives are effective for perhaps four good hours a day.

The rest of the time they're less effective. They believe they're doing things, but a simple Pareto analysis demonstrates they experience a big fall-off after those four hours.

My check on effectiveness in the previous environment showed me I'd been doing competent work for ONE hour a day.

And I have to share that I was at my desk (and the computer screen) for eight to ten hours every day.

Make The Change: Your Environment Is Critical To Your Effectiveness

One of the huge environmental changes I've made is to move my office away from where I live.

It's now a deliberate choice to go to that office. I now spend far fewer hours...perhaps four to six...at the office and in front of the computer screen.

I'm far more effective. There are no disruptions. I get in, and I get out. I'm not stuck at the screen.

And most of all, I no longer have the belief that I have to be here at the computer to accomplish things.

Ask yourself: "What if I don't really 'know' that my environment is critical to my success?"

Take the time to change your environment. Switch it up for a week and observe what happens: not only in the external world, but in your own head. How you think about yourself.

I'll bet you find you've been weighed down by a bunch of nonsense for a very long time, and you can let all that stuff go.

>> Want to talk to Jason? Book your session by clicking here! <<