What Business Owners On Facebook Are Missing

The Business Owners On Facebook Have This Problematic Belief

...that "if only" they can get some magic Traffic source set up, all of their ills will be fixed.

But more traffic doesn't solve your problems. You're looking in the wrong place.

All it does is point out all the other vulnerabilities and leaks in your processes.

It's like pumping a massive volume of water through a broken piping system: all these leaks are going to show up everywhere, suddenly, as the pressure blows those valves and connections.

Everything that is weak is immediately shown up.

says the novice business owner,
"Isn't Traffic the holy grail? Isn't it true that if only I got more leads, I'd make more sales?"

Inconsistent results is all you'd ever see with that situation.

What Business Owners On Facebook Truly Need

In 2019 I entered a new-to-me, highly technical market. I knew no one. Within a very short time I started getting seen as an insider, someone who other people came to for advice. Wouldn't you like to do the same?

Let me tell you what most of the business owners on Facebook are missing. They:

  • don't know their target audience (though many lie and say they do...but press and you'll discover they have no idea how or why their target market will buy)
  • have no Revenue Plan (and the action plan that comes from it--where's that money going to come from?)
  • don't even have a specific money target
  • believe some kind of miraculous Traffic source is going to solve all of their problems
  • consider Systems to be some sort of dreamworld, "someday, Timmy," blue chip thing only big, successful companies have.

You don't need more Traffic.

What you really need is more Certainty.

The Power of Certainty In Business

If you're ready to admit what you've been doing until now is hoping things will magically work out, then you need to have a Certainty Consultation with me. How will we get you to this level of certainty, in knowing what you're doing will definitely get you results?

I will take you through the proven process of gaining certainty in yourself and with your business.

My background includes a 15 year corporate executive history, I was a plant manager at 25, and have run my own businesses for the past decade. Not just somebody who's "1% ahead of you". The kinds of things you'll learn from me... it's not the same regurgitated stuff you get fed online.

All leading to the outcome of you having, probably for the very first time, a real, certain, path to success.

If you're ready to be one of these fortunate individuals, claim your consultation.


You Become Your Customers [As a Salesperson]

You become your customers, so beware!

Most people starting a business have an "I'll take what's available" mindset. They got this from job hunting, and the problem with it is that they're choosing their opportunities from the things they can currently see.

Now we've discussed how critical your Reticular Activating System is when it comes to filtering all that data out there down to the survival-relevant few. That better level of customer is standing right there next to you, but you can't see them because your RAS blocked them out!

The same thing happens with salespeople. They land the new job, settle into their role, and get told by the old hands, "Here's our target market."

After all, it has always been so.

open sign, open for business, choose your customers, sales tactics, positioning, target market, define target market

Photo by Amina Filkins from Pexels

Now if you're an operational excellence guy like me, those are trigger words. Any time I hear, "But we've always done it this way," I get curious. "Oh? According to whom? For how long? Why?"

But especially if you are a business owner, and a new business owner, realize that you have far more control over your target market than you may have realized.

Most people abdicate this responsibility.

They go out into the market and take what comes.

How You Become Your Customers

Price level? We've discussed this for years, how people make up a number that fits their money tolerance.

The size of their standard customer's business? Whatever they encountered first and got accustomed to. Now it's ingrained and "obvious".

How those buyers pay? Are they always 30 days late from the invoice?

And here's the serious problem.

You accept this.

Whatever they give you, you take.

Their behavior alters your behavior.

After awhile, you've forgotten any of this is in your control. It just "is".

They pay 30 days late? Well, now you pay 30 days late. That's just how it is.

You become your customers.

So choose wisely.

Don't take surface appearance's word for it.


Get to know your marketplace.

Look for niches, levels, types of customers that aren't readily apparent.

Look for bundling opportunities of products or services, ways to add value, how you can really impress your ideal customer.

Don't simply accept the first thing you run into out there.

You have far more control over your target market choice than you think.

What would happen if you made a list of the desired qualities of your ideal customer... and then instructed your RAS to start filtering for that?

>> Jason Kanigan is a business development and conversion expert. Want Jason's help in defining your realistic, ideal target market? Book a consultation <<


Jason Kanigan and Matthew North Sales Interview

Jason Kanigan and Matthew North have both been sales pros and trainers for years. Both have Amazon/Kindle books on the topic. And now, they've met for an in-depth discussion of sales approaches, success in sales, sales mindset, and more.

Join us for a truly transformative talk on how sales can be totally different for you and your prospect from the "Herb Tarlek from WKRP In Cincinnati" pushy, false enthusiasm-filled, say-anything-to-get-the-order beliefs and experience you likely had installed about selling as a kid.

Selling does not have to be pushy. Selling does not have to be about you. And selling does not have to be about trying to wrestle the prospect to the ground until they say "Uncle!" and buy.

Jason Kanigan and Matthew North Sales Interview

Jason Kanigan and Matthew North share their views on selling right here:

Jason Kanigan & Matthew North Sales Interview from Matthew North on Vimeo.

If you want to learn how to "be and do" sales differently, then listen up.

We discuss the subject of Authenticity at length in this interview. And ultimately there's nothing more important than your authenticity. Being it, expressing it, living it.

Jason Kanigan and Matthew North On Authenticity In Selling

If you're constantly trying to reshape yourself to please others in the hopes they'll buy, you aren't being authentic...and you won't be having genuine conversations with them. You won't be able to take the risks you must to get to the truth of things.

Selling can be about matching up problems with solutions.

Selling can be about listening rather than talking.

Selling can be about creating value wherever you go, rather than talking everyone you can into being a buyer and then dealing with highly uncomfortable buyer's remorse later on—or the Client From Hell, which is even worse.

Jason Kanigan and Matthew North Interview


>> Jason Kanigan is a business strategy and conversion expert with many years of sales training experience. To discuss your concerns about your sales team or your own sales skills, book a call with Jason here. <<