Fast Shortcut To Agency Sales: The Book Is Here!
Let’s talk about selling agency services, and the struggles agency founders have in doing so. If you’re one of these founders, especially a new agency founder, there’s a bit of information I’m about to share that no one may have let you know yet. The truth is that you have to develop certain competencies to have an agency business…or any kind of business. The first and foremost of those is the competency of reaching out and starting conversations with your ideal customer.
The First Competency Agency Owners Need
New agency owners have their attention on the wrong thing. Ask yourself: what are you most concerned about at this time? Sales, right? Getting new customers paying you and onboarded for your services.
But this is wrong.
You have a way to go before you can do that. Right now, you need to develop that competency of connecting with and starting conversations well with members of your target market.
Let me be crystal clear: if you can’t do that, you won’t be making any sales.
Now the industry will shove any number of fancy tools at you supposedly for accomplishing this without you having to talk to anybody. I recognize that this idea is appealing. But it’s a lie.
Do you really believe emailing unqualified leads and asking them to sign up for your services is going to work?
Does it seem likely that doing some sort of Loom video auditing their site–an unsolicited criticism they didn’t ask for, remember–is going to result in them crawling on their knees over to you, begging you to help them?
Agency Sales Tactics That Work NOW
As I’ve said before and for many years, just about anything will work. If you give something enough time, and do it with enough repetitions, it’ll give you the result you want just by accident. Me standing in a pink bunny suit at the main intersection of the small town I live in, holding a sign in my paws with an offer on it, will eventually result in a customer. Traffic is light. I might have to wait a couple of years.
Do you want to wait a couple of years?
Or would you rather be on the road to making sales of agency services NOW?
Of course I understand that you’d like to get customers. And I’m telling you that the first step to get a customer is to develop the competency of reaching out to and starting good conversations with your target market.
You don’t need anything fancy to do this. Just a telephone and your voice.
Oh, and the right, proven words that open the door and get you what you want.
You Can Get That Compentency Today, Instead of Probably Never
As I said, no one talks about these competencies you have to develop as a business owner if you want to succeed. Why would they? Instead, they want to keep selling you magic bullets that don’t really work. I’m interested in equipping you with proven scripting to get those customers you want.
Oh, you could figure this wording out on your own. Maybe. It’d take you at least a month of consistent calling at least two hours every weekday, blindly trying different wording, getting hung up on, being treated like a flunky. What’s that? You’d never get past the first day? Correct.
So why not let me save you that time and grief, and actually give you something proven to work today.
Be On the Road to Selling Agency Services Within the Hour
You need to develop the competencies of reaching the person you want to talk to, and then starting a conversation with them effectively enough that there IS a rest of the call. I realize that might sound basic, but consider whether anyone else has ever put it so clearly to you.
Now I’ve distilled the precise wording that is required to accomplish those two things. I’ve put them in a book. But not a long book. This is what Kindle calls a Short Read. No padding. No filler. Just the facts. You’ll be through it in under an hour, and you won’t have to flip through it looking for the page you want to take notes from. It’s a mercifully brief, to-the-point little book. And it will help you today. Discover what I share with you in there, and you’ll be on the road to making sales of agency services like web design, PPC leadgen, SEO, social media and other services within the hour.
Think about how much time, energy, and grief this little book is going to save you.
Now go get it here. Start applying it today.
>> Jason Kanigan is a strategist who works with agency owners to increase the profitabilty and effectiveness of their organizations. Book a consultation with Jason here <<
