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Agency Sales Book by Jason Kanigan

Fast Shortcut To Agency Sales: The Book Is Here!

Let’s talk about selling agency services, and the struggles agency founders have in doing so. If you’re one of these founders, especially a new agency founder, there’s a bit of information I’m about to share that no one may have let you know yet. The truth is that you have to develop certain competencies to have an agency business…or any kind of business. The first and foremost of those is the competency of reaching out and starting conversations with your ideal customer.

the fast shortcut to selling agency services jason kanigan agency sales book

The First Competency Agency Owners Need

New agency owners have their attention on the wrong thing. Ask yourself: what are you most concerned about at this time? Sales, right? Getting new customers paying you and onboarded for your services.

But this is wrong.

You have a way to go before you can do that. Right now, you need to develop that competency of connecting with and starting conversations well with members of your target market.

Let me be crystal clear: if you can’t do that, you won’t be making any sales.

Now the industry will shove any number of fancy tools at you supposedly for accomplishing this without you having to talk to anybody. I recognize that this idea is appealing. But it’s a lie.

Do you really believe emailing unqualified leads and asking them to sign up for your services is going to work?

Does it seem likely that doing some sort of Loom video auditing their site–an unsolicited criticism they didn’t ask for, remember–is going to result in them crawling on their knees over to you, begging you to help them?

Agency Sales Tactics That Work NOW

As I’ve said before and for many years, just about anything will work. If you give something enough time, and do it with enough repetitions, it’ll give you the result you want just by accident. Me standing in a pink bunny suit at the main intersection of the small town I live in, holding a sign in my paws with an offer on it, will eventually result in a customer. Traffic is light. I might have to wait a couple of years.

Do you want to wait a couple of years?

Or would you rather be on the road to making sales of agency services NOW?

Of course I understand that you’d like to get customers. And I’m telling you that the first step to get a customer is to develop the competency of reaching out to and starting good conversations with your target market.

You don’t need anything fancy to do this. Just a telephone and your voice.

Oh, and the right, proven words that open the door and get you what you want.

You Can Get That Compentency Today, Instead of Probably Never

As I said, no one talks about these competencies you have to develop as a business owner if you want to succeed. Why would they? Instead, they want to keep selling you magic bullets that don’t really work. I’m interested in equipping you with proven scripting to get those customers you want.

Oh, you could figure this wording out on your own. Maybe. It’d take you at least a month of consistent calling at least two hours every weekday, blindly trying different wording, getting hung up on, being treated like a flunky. What’s that? You’d never get past the first day? Correct.

So why not let me save you that time and grief, and actually give you something proven to work today.

Be On the Road to Selling Agency Services Within the Hour

You need to develop the competencies of reaching the person you want to talk to, and then starting a conversation with them effectively enough that there IS a rest of the call. I realize that might sound basic, but consider whether anyone else has ever put it so clearly to you.

Now I’ve distilled the precise wording that is required to accomplish those two things. I’ve put them in a book. But not a long book. This is what Kindle calls a Short Read. No padding. No filler. Just the facts. You’ll be through it in under an hour, and you won’t have to flip through it looking for the page you want to take notes from. It’s a mercifully brief, to-the-point little book. And it will help you today. Discover what I share with you in there, and you’ll be on the road to making sales of agency services like web design, PPC leadgen, SEO, social media and other services within the hour.

Think about how much time, energy, and grief this little book is going to save you.

Now go get it here. Start applying it today.

>> Jason Kanigan is a strategist who works with agency owners to increase the profitabilty and effectiveness of their organizations. Book a consultation with Jason here <<

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What Business Owners On Facebook Are Missing

The Business Owners On Facebook Have This Problematic Belief

...that "if only" they can get some magic Traffic source set up, all of their ills will be fixed.

But more traffic doesn't solve your problems. You're looking in the wrong place.

All it does is point out all the other vulnerabilities and leaks in your processes.

It's like pumping a massive volume of water through a broken piping system: all these leaks are going to show up everywhere, suddenly, as the pressure blows those valves and connections.

Everything that is weak is immediately shown up.

"But..."
says the novice business owner,
"Isn't Traffic the holy grail? Isn't it true that if only I got more leads, I'd make more sales?"

Inconsistent results is all you'd ever see with that situation.

What Business Owners On Facebook Truly Need

In 2019 I entered a new-to-me, highly technical market. I knew no one. Within a very short time I started getting seen as an insider, someone who other people came to for advice. Wouldn't you like to do the same?

Let me tell you what most of the business owners on Facebook are missing. They:

  • don't know their target audience (though many lie and say they do...but press and you'll discover they have no idea how or why their target market will buy)
  • have no Revenue Plan (and the action plan that comes from it--where's that money going to come from?)
  • don't even have a specific money target
  • believe some kind of miraculous Traffic source is going to solve all of their problems
  • consider Systems to be some sort of dreamworld, "someday, Timmy," blue chip thing only big, successful companies have.

You don't need more Traffic.

What you really need is more Certainty.

The Power of Certainty In Business

If you're ready to admit what you've been doing until now is hoping things will magically work out, then you need to have a Certainty Consultation with me. How will we get you to this level of certainty, in knowing what you're doing will definitely get you results?

I will take you through the proven process of gaining certainty in yourself and with your business.

My background includes a 15 year corporate executive history, I was a plant manager at 25, and have run my own businesses for the past decade. Not just somebody who's "1% ahead of you". The kinds of things you'll learn from me... it's not the same regurgitated stuff you get fed online.

All leading to the outcome of you having, probably for the very first time, a real, certain, path to success.

If you're ready to be one of these fortunate individuals, claim your consultation.

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You Become Your Customers [As a Salesperson]

You become your customers, so beware!

Most people starting a business have an "I'll take what's available" mindset. They got this from job hunting, and the problem with it is that they're choosing their opportunities from the things they can currently see.

Now we've discussed how critical your Reticular Activating System is when it comes to filtering all that data out there down to the survival-relevant few. That better level of customer is standing right there next to you, but you can't see them because your RAS blocked them out!

The same thing happens with salespeople. They land the new job, settle into their role, and get told by the old hands, "Here's our target market."

After all, it has always been so.

open sign, open for business, choose your customers, sales tactics, positioning, target market, define target market

Photo by Amina Filkins from Pexels

Now if you're an operational excellence guy like me, those are trigger words. Any time I hear, "But we've always done it this way," I get curious. "Oh? According to whom? For how long? Why?"

But especially if you are a business owner, and a new business owner, realize that you have far more control over your target market than you may have realized.

Most people abdicate this responsibility.

They go out into the market and take what comes.

How You Become Your Customers

Price level? We've discussed this for years, how people make up a number that fits their money tolerance.

The size of their standard customer's business? Whatever they encountered first and got accustomed to. Now it's ingrained and "obvious".

How those buyers pay? Are they always 30 days late from the invoice?

And here's the serious problem.

You accept this.

Whatever they give you, you take.

Their behavior alters your behavior.

After awhile, you've forgotten any of this is in your control. It just "is".

They pay 30 days late? Well, now you pay 30 days late. That's just how it is.

You become your customers.

So choose wisely.

Don't take surface appearance's word for it.

Dig.

Get to know your marketplace.

Look for niches, levels, types of customers that aren't readily apparent.

Look for bundling opportunities of products or services, ways to add value, how you can really impress your ideal customer.

Don't simply accept the first thing you run into out there.

You have far more control over your target market choice than you think.

What would happen if you made a list of the desired qualities of your ideal customer... and then instructed your RAS to start filtering for that?

>> Jason Kanigan is a business development and conversion expert. Want Jason's help in defining your realistic, ideal target market? Book a consultation <<