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Agency Sales Book by Jason Kanigan

Fast Shortcut To Agency Sales: The Book Is Here!

Let’s talk about selling agency services, and the struggles agency founders have in doing so. If you’re one of these founders, especially a new agency founder, there’s a bit of information I’m about to share that no one may have let you know yet. The truth is that you have to develop certain competencies to have an agency business…or any kind of business. The first and foremost of those is the competency of reaching out and starting conversations with your ideal customer.

the fast shortcut to selling agency services jason kanigan agency sales book

The First Competency Agency Owners Need

New agency owners have their attention on the wrong thing. Ask yourself: what are you most concerned about at this time? Sales, right? Getting new customers paying you and onboarded for your services.

But this is wrong.

You have a way to go before you can do that. Right now, you need to develop that competency of connecting with and starting conversations well with members of your target market.

Let me be crystal clear: if you can’t do that, you won’t be making any sales.

Now the industry will shove any number of fancy tools at you supposedly for accomplishing this without you having to talk to anybody. I recognize that this idea is appealing. But it’s a lie.

Do you really believe emailing unqualified leads and asking them to sign up for your services is going to work?

Does it seem likely that doing some sort of Loom video auditing their site–an unsolicited criticism they didn’t ask for, remember–is going to result in them crawling on their knees over to you, begging you to help them?

Agency Sales Tactics That Work NOW

As I’ve said before and for many years, just about anything will work. If you give something enough time, and do it with enough repetitions, it’ll give you the result you want just by accident. Me standing in a pink bunny suit at the main intersection of the small town I live in, holding a sign in my paws with an offer on it, will eventually result in a customer. Traffic is light. I might have to wait a couple of years.

Do you want to wait a couple of years?

Or would you rather be on the road to making sales of agency services NOW?

Of course I understand that you’d like to get customers. And I’m telling you that the first step to get a customer is to develop the competency of reaching out to and starting good conversations with your target market.

You don’t need anything fancy to do this. Just a telephone and your voice.

Oh, and the right, proven words that open the door and get you what you want.

You Can Get That Compentency Today, Instead of Probably Never

As I said, no one talks about these competencies you have to develop as a business owner if you want to succeed. Why would they? Instead, they want to keep selling you magic bullets that don’t really work. I’m interested in equipping you with proven scripting to get those customers you want.

Oh, you could figure this wording out on your own. Maybe. It’d take you at least a month of consistent calling at least two hours every weekday, blindly trying different wording, getting hung up on, being treated like a flunky. What’s that? You’d never get past the first day? Correct.

So why not let me save you that time and grief, and actually give you something proven to work today.

Be On the Road to Selling Agency Services Within the Hour

You need to develop the competencies of reaching the person you want to talk to, and then starting a conversation with them effectively enough that there IS a rest of the call. I realize that might sound basic, but consider whether anyone else has ever put it so clearly to you.

Now I’ve distilled the precise wording that is required to accomplish those two things. I’ve put them in a book. But not a long book. This is what Kindle calls a Short Read. No padding. No filler. Just the facts. You’ll be through it in under an hour, and you won’t have to flip through it looking for the page you want to take notes from. It’s a mercifully brief, to-the-point little book. And it will help you today. Discover what I share with you in there, and you’ll be on the road to making sales of agency services like web design, PPC leadgen, SEO, social media and other services within the hour.

Think about how much time, energy, and grief this little book is going to save you.

Now go get it here. Start applying it today.

>> Jason Kanigan is a strategist who works with agency owners to increase the profitabilty and effectiveness of their organizations. Book a consultation with Jason here <<

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Choosing Your Sponsor Wisely for Sales Success

Choosing your sponsor wisely is even more important than I thought.

After 20+ years in the field I didn't expect to be surprised by anything in sales and project management. Peter Taylor's The Lazy Project Manager (not an affiliate link) has changed that.

The opening chapters of Peter's book have impressed upon me the significance of choosing your sponsor with care.

The question is not: "Can I make the sale?" It's: "How can I rig the game for success once we've made the sale?"

If you're a Hit And Run-type salesperson, I've probably lost you. But you'll find out quickly enough... throwing the ball down the field to the implementation team, without having set up the conditions for success, is a game plan for failure. The project team in charge of installing the solution may well improvise their way to a win but you sure have made it hard for them.

For those who care that what you sold is what gets delivered... Peter Taylor has described this key strategic element of the sale and execution in a way I haven't seen done before.

choosing your sponsor sales project management design
(Image by rawpixel from Pixabay)

The Impact Of Choosing Your Sponsor With Care

Whether we're in an academic setting and finding the right sponsor for our smallsat development project...

...or seeking the "buyer behind the buyer" who is the real executive customer up the food chain...

...having the right sponsor in place means the difference between having the support we need to achieve change -- or the unpleasant discovery that the project is doomed to fail (check out those percentages) because it lacks both intent and resources.

I spent most of 2016 working with a change management expert who only dealt with tech firms of 1000+ staff.

I saw how important getting the right sponsor in place was then, but my eyes and brain were focused more on operational issues of managing change. Looking back, he did a good job of what Peter Taylor recommends... and the results of his projects testified to his deliberate efforts up front.

Go get Peter's book. It'll chance the way you view sales as well as project management, and your success rates will rise if you implement his recommendations.

>> Jason Kanigan is a business strategist. Book a time to talk with Jason about your situation by clicking here. <<