Chronic Marketer by Brad Gosse is foremost the personal story of how this internet marketer built his business.
Nothing beats a "How To" that's a real life story. Too many internet marketers' books are theoretical, how things 'should' work: Brad's shares how things actually worked for him.
Your path may not be the one he took. You may even be turned off by his path. That's no problem--if you don't like Brad or his story, you're free to leave.
In fact, he makes a point of saying it's OK to anger more than 50% of your audience if you are an online marketer...because it's the vocal, loyal minority you want...not the bland, uncaring majority.
Four Key Takeaways from Chronic Marketer by Brad Gosse
Brad Gosse and I, it turns out, agree on many things. Chronic Marketer is a book for IM newbies and they need this information. Here are four critical points we agree upon:
Get out there and DO to learn
To develop true expertise, you need to try, fail, and learn--not just read it in a book or hear it on a webinar. Test--even if you're only investing a few dollars--to discover what works and what doesn't for you.
Stay away from Chamber of Commerce and local networking events
Successful business owners are not out at networking events. They are in their offices, making decisions. Local networking events are filled with broke business owners trying to sell (badly) to everyone else...they cannot buy from you.
You can scale your content, but you can't scale yourself
Brad talks about the Freelancer-Producer-Director progression. These are important phases and distinctions, and if all you've done is be stuck in the Freelancer phase for years, it's time to take a different point of view and direction in your business.
Train people on how to deal with you
Letting people walk all over you is not okay. As I share in my Sales On Fire training, you can teach people how to work with you by using a strong Up Front Contract. This lets them know what behavior is acceptable and what isn't. And as Brad points out, it's perfectly fine to fire customers when they're out of line.
Video Review of Chronic Marketer by Brad Gosse
Here's a quick video run-through of my review.
Chronic Marketer is available on Amazon.
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