Slow holiday sales is a complaint many businesses have in the Christmas and New Years period. I was asked on an expert platform what to do about the apparent slow-down in interest and sales companies experience at this time of year, and here is my reply:
From what you've shared, it sounds like your sales pipeline is empty.
Many people complain about slow holiday sales: but for me, it's one of the most busy times of the year.
The Truth About Slow Holiday Sales
I'll share with you a secret, in two parts:
1. Nearly everyone gives up for the holiday season because they believe everyone else is out for the count
2. Those business owners and decision makers who remain at work during the holidays because they could care a less about them are much easier to reach. The help has gone home.
The "Christmas Business Stall" is entirely a false but widely held belief.
I have sold 5-figure coaching in the Christmas week!
I have picked up the initial order for what turned into a long term and very profitable relationship two days after Christmas!
What You Can Do About Slow Holiday Sales
But the question is: Are YOU In?
Have YOU turned off?
What big underlying business belief do YOU have about the season?
So your current clients are away at holiday time, leading to slow holiday sales?
Come up with a new target customer. Include as a factor that they NOT be on holiday at Christmastime. Screen for and go get them!
Nearly everything in business is centered around your limiting beliefs. If you BELIEVE nobody is available, you won't do anything--reach out, email, call, advertise, whatever.
If you BELIEVE the perfect customer IS out there, you'll go get them. And now, at holiday time, their gatekeepers have gone home...staff aren't busting into the decision makers' offices wanting decisions...your perfect customer is just sitting there, undistracted, hoping for something to do!
(Similarly: if you believe you're the janitor, you just won't talk to a CEO. See where I'm going with this? It isn't "woo woo"; it's real.)
When you bring a limiting belief out from the unconscious into the sunlight, it dissipates. You are then freed up to substitute another belief, of your own choosing this time. A supportive one.
I hope I have opened your eyes a little.
>> Jason Kanigan is a business strategist and sales trainer. If you'd like to find out exactly what limiting beliefs you have, and replace them with supportive beliefs and effective prospecting methods, then let's book a call. <<