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Why Are CRM Setups A Problem?

I ran into something about CRM solutions and CRM setup that is definitely under the "Curse of Knowledge" this morning. That's when you're familiar with a thing, and you can't remember what it's like not to know it.

A newbie was fascinated that you could customize setting a CRM up. My guess is he's never done one before. Me, I've seen all kinds of CRMs for over 25 years. From ACT! to custom programmed expensive database solutions for multinationals, there's a huge range in how the problem can be solved.

man coding binary program crm setup implementation problem concern

Image credit: Cottonbro from Pexels

The Problem With CRM Setup

But in today's Click-A-Tron world, where you can just download something free and install it today... well, CRM implementation doesn't exactly work the way a lot of other software does.
From the seemingly straightforward question of "What #pipeline stages should I use?" (oh boy, does that ever affect your salespeople's thinking...and can even result in perverse incentives for payouts) through what records you should collect and what you should ignore, CRM customization is a terrible beast.

That's why I don't do it. I'm a systems and process guy, and CRM setup is soul-sucking for me. I want nothing to do with it. So I delegate this important and challenging task to one of two expert friends I have in the field. They enjoy this kind of thing (sick bastards). Tell me if you want to connect.

Be ready to invest in their expertise. This is a key problem: it's central to your sales process. Sales, if you haven't noticed yet, is core to revenue generation and thereby the life of your business. So kind of important, yes?

Why Not Go With Default Settings In CRM Implementation?

And if you're thinking, "What, why don't you just go with the default settings?" then listen up: it's just like SaaS dashboards. You only see what they let you see, and those measures were picked by a techie programmer... not a business owner with an eye on the right numbers. You'll blind yourself with either kind of app if you go with the defaults.

I did a quick episode about this SaaS dashboard problem for my show. Here's the link to it.

Jason Kanigan

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