A Lesson In Process and Outsourcing(4/15/2014)-I have a lesson in process and outsourcing to share with you today. As many of you know, I'm also a copywriter. Sales training and copywriting are the two main things I do for money. Lately I've been working on… Continue Reading →
What Product Should I Make?(11/11/2014)-What product should I make? I'm frequently asked this question, whether privately, on forums, or expert platforms. Those asking usually but not always have some technical expertise. They can make something. But they're just not sure what. Know why they… Continue Reading →
Done For You: No Thanks(11/23/2014)-Done For You sounds great, doesn't it. You pay a chunk of money, probably well into five figures, and for that hefty investment someone else sets up your entire business. They probably choose the product for you. They certainly set… Continue Reading →
How To Choose a Product [Business Newbie Guide Part 1](4/2/2015)-How to choose a product or service to offer is often the most daunting question for newbies to business. This straightforward-sounding issue leads to more newbies giving up than any other. After months of paralyzing indecision and 'analysis paralysis', alongside… Continue Reading →
SaaS Sales Problems(7/26/2015)-SaaS sales problems can quickly kill Software-as-a-Service businesses. Take two of the most common: My prospects aren't Internet savvy My prospects don’t have enough time or interest to talk to my sales staff. These issues have been hanging around for… Continue Reading →
Are Online Customers Difficult?(11/7/2015)-Are online customers difficult? asks a person considering creating a course to be sold and delivered on the internet. Your customer quality really depends on the level of qualification you use to choose your buyer. People think copy's purpose is… Continue Reading →
Creativity In Your Life(2/18/2016)-Last week I got a drawing tablet. It's kind of amusing, because I later discovered I could do quite well with my finger and a touchscreen tablet, but that's not what is most important. They key outcome is getting this… Continue Reading →
Product Mix and VARs(2/26/2016)-Product Mix and VARs (Value-Added Resellers) was a topic on an expert platform I'm a member of. We haven't discussed product mix before, so let's do that now. Product mix is generally a topic for larger organizations, like VARs, chain… Continue Reading →
Hobby Or Business? How You Can Tell The Difference(8/22/2016)-Hobby Or Business? This is a question asked by an Australian business owner on an expert platform I'm a member of, and I'd like to share my answer here. "Is this a hobby or business?" The mentor of the questioner… Continue Reading →
How To Create A High Ticket Course(9/6/2016)-Recently I was asked on an expert platform about the way to create a high ticket course, but with a twist. "How did you create a high ticket business course, product or service without experience?" Here's my answer: There’s a… Continue Reading →
Licensing Characters for Profit: Brad Gosse Interview(9/20/2016)-Licensing characters for profit is a surprisingly straightforward business to get into. If you're an artist, or know an artist, you can create and protect content which you can then license to niche businesses to help them market their companies.… Continue Reading →
Added Value: Potatoes vs Potato Chips(2/8/2018)-Added Value: let's talk about this concept. Have you ever noticed the price of potatoes versus the price of potato chips? Potatoes are one of the cheapest things under the sun. You can get an eight pound bag for a… Continue Reading →
Talent Or Skill?(5/20/2018)-Talent or Skill? Which is it, and why is the distinction important? People frequently shut themselves down because they're not great at something the first few times they try it. "I'm just not a salesperson," they say. or "I'll never… Continue Reading →
Perverse Incentives And Your Business(9/25/2018)-Perverse incentives are everywhere. I guarantee you've got at least one in your business right now. ARE YOUR BUSINESS PROCESSES AS CRAZY AS THIS? I was talking about Cambodia: A Book for People Who Find Television Too Slow (NOT an… Continue Reading →
Productizing Your Business(5/29/2019)-Is coaching a service...or a product? In my opinion, if you want to learn anything, build up institutional knowledge, get better at serving people and get them to their desired result at a faster speed, the answer is to productize… Continue Reading →
Be Brave and Do Information Interviews(11/30/2019)-Information interviews are one of the true secrets of successfully entering a new market. And fortunately for you, your contemporaries are just too darn afraid to ask for them. Someone who's experienced in the field you want to get into… Continue Reading →
Sharing New Business Ideas, Trust and NDAs(9/23/2021)-Sharing new business ideas can be a scary proposition for the idea originator. Here are the kinds of worries people typically ask me about when it comes to sharing their 'baby' with someone else for feedback and possible implementation help.… Continue Reading →
Feedback Loops: The Bane of the Experienced(3/23/2022)-Feedback Loops are the #1 challenge killing businesses I've seen in over 25+ years professionally. From startups through $100MM multinationals, feedback loops are the Achilles Heel of every organization. I have also noticed that the awareness of this issue is… Continue Reading →
The Danger of the Two Sales(5/26/2023)-The Danger of the Two Sales is a straightforward but not well-known marketing and sales problem that kills many new businesses. Here's what happens to produce it: Someone has a brainwave and makes a new product or service. You see… Continue Reading →
