Your Money Plan is important.
But if you're a small business owner, it's likely you don't have it.
As the end of the year approaches, coaches start talking about planning out the next twelve months. Smart business owners take them up on this offer... and yet if I had to put a number to it I'll bet about 5% actually do the work.
The rest sit back.
They have various reasons for doing so.
After all, the holidays are coming up. They can do the work in January. (But of course they never will.)
Or they get trapped in The How: HOW will this money come in? A revenue plan is just fantasy, as far as they're concerned.
Those are two of the big reasons small business owners do nothing. They continue to drift.
Image by Arek Socha from Pixabay
Why Create Your Money Plan
I've seen a lot of people and companies drift.
Some are comfortable.
Some are so uncomfortable they can't imagine how figuring out a money plan will help.
Yet that's the truth: having a revenue plan will help.
It tells you all sorts of things, if you do the work.
Your Money Plan tells you how much you want and need to earn.
It tells you what the minimum price is that you should go to work for.
From that, it tells you the minimum size of problem you should be looking to solve.
It tells you who you should be looking for as a target customer.
It tells you how fast you need to be working.
It gives you all sorts of incredibly valuable information about how your business needs to be set up and run...if you want it to be successful.
So why do so many business owners shrug this planning off?
Why do they believe it's "not for them"?
Two Reasons People Struggle With Their Money Plan
The truth is in two parts.
First, nobody has ever told them about the key factors I just listed for you. The business owners therefore believe this kind of planning is a boring accounting exercise: and who wants to do that besides the accountants?
Second, deep down, they don't believe they're really in control. They think, if they're winning, "I got lucky." That their customers are the result of chance. That it won't last.
And in a weird way, they're right about the second part.
If you don't continually create the outcome you desire, things will fall apart.
But you do have control.
You can control who you speak with...and who you don't.
You can control what size of problem you choose to work on solving.
You can control your activity level and involvement in phases like prospecting, selling and fulfilling orders.
You can control a lot.
Probably a whole lot more than you thought.
So if you're content to stick it out in the comfort zone, abdicate responsibility for the outcome and tell yourself the lie that, "It's all luck"... you're on your own.
But if you're excited about the idea of getting your Money Plan together—and perhaps changing your business much for the better—then we should speak.
>> Jason Kanigan is a business strategist. Book a time with him to speak about your situation...and get some serious answers...by clicking here. <<
