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The Power of Using Business Fundamentals

Business fundamentals sound so boring. What about the magic bullets? Isn’t there One Right Way, a fast step I can take to success?

Maybe.

But the magic bullet, should it indeed turn out to be the right thing to apply, is based on business fundamentals. Most of the time, however, the magic bullet is simply a piece of business mythology.

Clarity Takes You Back To Business Fundamentals

Everyone--and that means you--needs just two things to make money.

One: Traffic

Two: Conversion.

That’s it.

And every magic bullet you see is actually only a single element of either of these two things. It’s either a piece of traffic, or a piece of conversion.

keys lock open door unlock business fundamentals marketing marketers how to reach affiliate marketers

Photo by Dids from Pexels

As you continue on your business journey, start looking through this lens. This thing that’s being marketed to you, shouted at you about, shoved in your face: what is it? Really?

Is it a piece of traffic?

Or a piece of conversion?

I assure you, despite the loud and persistent marketing, it is not “everything”. It is certainly not a ‘business in a box’.

Business fundamentals involve being willing to look at and understand basic math.

This is not calculus. It is simple addition and subtraction.

Yet in my experience over the past decade selling online, most people are unwilling to do this basic math.

Basic math is the language of marketers. To be recognized by one as one, you must speak this language. If you refuse to do so, you sound like an inept newbie to them and they will not interact with you.

If you have ever tried reaching out to affiliate marketers, and been surprised at their lack of response, now you know why.

Business Fundamentals Are The Key To Opening Doors To Affiliate Marketers

Learn the language of marketing and business. Learn to speak it. Doing so will open many doors for you that are closed right now.

Traffic…

...and Conversion.

How many leads do you need to bring in to get one sale?

The answer to this question--even if it is only a good estimate--is the kind of idea you must know to get the attention of serious marketers. You bumbling in, exclaiming about how great your product is, achieves nothing. They’ve heard all that before. They don’t care about your product. They care about how many leads it takes to get to a sale.

That will get their attention. You being able to say, with some justification, that it takes “X number of visitors to achieve a sale” is a key that will unlock many doors.

Of course there is more to this, but I have given you the starting point.

>> To have a strategy session with Jason to learn more about what marketers are really listening for, and how to get their attention, book a paid call here <<

Jason Kanigan

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