How To Quit Working: Book Review

How To Quit Working on Amazon/Kindle (non-affiliate link)How To Quit Working: A Simple Plan to Leave Your Job for a Life of Freedom is the number one business book I recommend. Whether you're thinking about making the leap from corporate drone to self-employed owner or realize you need to update your entire business model, How To Quit Working by Jeff Steinmann will give you a detailed road map and action plan.

Have you ever said to yourself, "I want to quit my job and start my own business but I don’t know where to start. What if I don't make any money? What if nobody will buy from me? What if I fail?" These worries are the reason 80% of Americans work jobs they don't like.

With this disturbing statement, Jeff begins his instruction manual on building the ideal business lifestyle for you. This isn't a fluff book. It took a long time for Jeff to make the leap himself, and so he understands exactly what you're going through. All the inaction, all the worries, and all the questioning. All answered herein.

Something I see commonly in the SaaS industry is people jumping into business by creating a product. The business owner typically originated the idea for this product. Fatal mistake? They didn't check to see if it was what the marketplace wanted. Conclusion: FAIL.

If you read Jeff's book and do what it instructs, you'll never have this problem. What you provide will be what the market wants. They'll tell you so!

Since positive feedback and making some money are so important in those early months, How To Quit Working concentrates on getting you fast results.

How To Quit Working: My Review

I haven't found any other book that explains what to do to set up a successful business so well as Jeff's. And that's why it's the top business book I have consistently recommended since I found it over a year ago.

"Most of what you've been taught about business is a lie," says Jeff...and he's right. Take the blinders off and get How To Quit Working.

You can also follow Jeff's podcast and join his Facebook group for startup entrepreneurs.

>> Jason Kanigan is a business development expert. Jeff Steinmann is a business consultant and contributor to the Huffington Post. Was this information useful to you? Please Like or Share to let us know. And if you have a question about How To Quit Working, or a review of your own, send us a Comment below! <<


Taking Action Is Stupid

taking action is stupidTaking action is stupid.

Okay, okay, I have to add a modifier to that sentence in all fairness, but we'll get to that in a moment. For now, let's clarify what I'm talking about: the “TAKE MASSIVE ACTION!” roar you'll hear from the self-employed online marketing crowd. The crowd that doesn't have a clue what it's doing. The crowd that just fell out of regular employment, probably shouldn't be running their own businesses in the first place, and haven't got the elements of what it takes to create a successful operation.

Is that who you ought to be listening to?

Why Taking Action Is Stupid

So their idea of market research is to go onto a forum and desperately ask every passer-by, “What's working? What are you doing that's working?” They hope everyone else there is a little bit farther ahead of them, and can give them the magic beans or the magic bullets or the magic sauce that will make selling a breeze. Nope. Turns out, unfortunately, nobody else is doing much better.

I saw a Facebook post where a guy was proudly announcing he spent 26 cents on Facebook ads and made $28. Good ROI, to be sure, but why hasn't he scaled it? Because he can't. It was a fluke. It's baloney. What'd he do, get 15 clickthrus and get two $14 t-shirt sales? (Who knows...he didn't provide that level of information.) Is $28 in revenue something you want to brag about? Really?

That isn't a real business.

So these shouldn't-be-preneurs are all standing around in a circle—gosh, this is sounding like the beginning of a bad joke, isn't it—all chanting, “TAKE MASSIVE ACTION!” at one another.

Only nobody knows what action that is.

Make a list. Uh huh.

Promote affiliate offers. Uh huh.

Email your list once a day. No wait. Twice a day. No wait. Until you annoy them so much they start leaving, and then you scale back. No wait.

Nobody's really sure about this--but they are sure you should TAKE MASSIVE ACTION! on it. This is exactly the kind of reason why taking action is stupid.

If you took massive action and made $28...

...is that worth it?

...is that motivating?

...is that building something?

...is that worth bragging about?

If the game you're playing produces $28, let me tell you: you're in the wrong game.

And this is where following the “TAKE MASSIVE ACTION!” crowd leads you.

I told you, taking action is stupid.

You have very limited resources. Your time. Your money. Especially these two.

You cannot afford to TAKE MASSIVE ACTION! by picking an almost-random direction entirely on rumor, pulling on your soldier's pack and storming off that way.

That is stupid.

And what comes along with this crowd? Paralyzing indecision. Information overload. You crawl into a corner and sit there hugging your knees to your chest, mumbling to yourself.

This is where the crowd's unthinking chant leads.

If Taking Action Is Stupid, What Else Can You Do?

Here comes that modifier I mentioned:

Taking inexpert action is stupid.

When you learn a martial art, the instructor shows you the new motion. You mimic it. Your mimic is slow and clumsy. But accuracy of direction, like in drawing, is more important than straightness of the line. You get the idea. You keep practicing that motion. The instructor helps you correct it. In a relatively short time, muscle memory kicks in and you've got it.

You don't learn a martial art by going to a Jet Li movie and calling out to the audience, “Hey guys! What's your favorite technique?”—and then expect to know how to defend yourself. But that's precisely what the online marketing crowd is doing.

Expert action from a proven source of instruction is what you need.

The two best sources of expert action for creating a profitable business I know of are Jeff Steinmann's How To Quit Working and my own Price Power Profit Series (ask me about it).

The right actions need to be taken in the right order.

Taking action is stupid unless you know what these are.

Find a proven, trustworthy teacher. Follow their instruction. Taking action is stupid when it's done blindly. All you'll do is exhaust yourself and become depressed. Instead, take expert action and become inspired...become serious about your business...and become more wealthy in spirit and in finances.

>> Did this information help you? If so, please Like or Share to let others know. Do you have a question about taking action? Comment below to let us know! <<


Simple Plan for Sales Success

Simple Plan for Sales Success

Simple Plan for Sales Success - Not Always So Simple

This morning a Facebook friend's status appeared in my feed. I've had some dealings with this person and know he's a good guy who is working to uplift others. But he had a "life complaint", and needs a simple plan for sales success:

Despite spending more than $100,000 and twelve years on self-help, he is still working a 9-5 job...no better off financially...and still unsure what to do with his life.

"Could the more contemporary self-help stuff be a bunch of mumbo, jumbo?"

I want to share my response, because it's applicable to absolutely everyone who's in the same boat--and so many people are. Why? People get stuck doing non-revenue-generating activities. Tasks that will NEVER result in money coming in to you. Busy, but not effective. If you find yourself in this common situation, what do you do? How can you have a simple plan for sales success?

Everything I'm sharing below I have tried and experienced myself. I am not paid or encouraged or rewarded for my recommendations.

Here goes (and none of the links below are affiliate links):

Good for you for asking yourself the question. The answer is not about self-improvement, it's about your attention and how you are spending your time.

Four Step Simple Plan for Sales Success

1. I'll bet you already know everything you need to know in the self-help area. Stop buying books and going to workshops. You don't need any more and I suspect it's become an addiction ("The NEXT book, the NEXT workshop will be the thing that finally helps me figure it out"). And it's been a big money drain.

2. Write up a real budget and stick to it. Dave Ramsay's Total Money Makeover is a great start. Since you've been spending money on workshops etc., I'll bet you've been overspending on that gamble that "this is the thing that will bring me success". Back to the basics and recovering control of your money. If you haven't been interested in cash flow and money to this point, you had better get started. All successful people manage their money well...or they don't keep it long.

3. Why are you still working the 9-5? Be honest with yourself. Do you have a plan for becoming self-employed? Is that what you REALLY want?

I have recommended three books that will give you everything you need to know for setting up a successful business. Total cost will be under $20.

> How To Quit Working by Jeff Steinmann

> The Secret to Profitable Business Ideas by Dexx Williams

> Become the Influential Expert by Dave Newton

These three are the ESSENTIAL toolkit for anyone considering and running their own business. Even if you already do run a business, you will find tremendous value in these books. They will help you leap ahead YEARS over where you would be on your own...and I wish *I* had had them when I started out.

And here are two of my products that will get you in the right headspace to be making money. You can use them at your job right now and for your own business, and they're FREE:

The Small Business Sales Effectiveness Report (how to get more and better customers)

Pricing and Positioning to win in business (podcasts)

Easily $1000 course there if I turned it into a seminar.

4. If an activity doesn't lead to revenue, stop doing it. Either it gives you credibility and outreach to potential customers in a very direct way, like my blog at https://www.salestactics.org, or it ends. Do not create content merely for the sake of creating content. It has to have a PURPOSE. And that purpose is to help you connect with potential customers...and create credibility in their eyes. If it doesn't do that. stop.

How the Average Person Can Implement a Simple Plan for Sales Success

You'll see people who are less intelligent than you are doing better than you. Why? Because they put their nose to the grindstone and keep at it. That's all they know how to do. They don't doubt themselves. They don't look up or around. They keep at it. Whittling away, day in, day out.

20 years ago a Turkish man jumped off the boat in Vancouver, where I'm from. I know this man because he soon became the boyfriend of one of my mother's work friends, and they came over to my parents' house when I was a teenager. He was not a person of above average intelligence, but he knew how to work. For awhile he worked in construction...demolition, actually. After a couple years, he started his own business. It was not a complicated business. But it had all the right elements for success.

First, he went to where the money is. West Vancouver is the posh place in the area.

Second, he provided a straightforward product those rich people wanted: concrete fishponds in their yards.

Third, he charged a decent amount of money for what looked complicated to them but was simple to those 'in the know' like me: hole, liner, concrete, pump, pipe.

And repeat.

Guy was a millionaire in under three years.

I remember my mom got a call from the girlfriend...the girlfriend was upset because, for her birthday, the boyfriend had traded in her BMW for a Lincoln Navigator (remember, this was the time when Navigators were the big success symbol). She was nervous about driving such a large vehicle.

Compare with what you have been doing.

If you are fully honest with yourself, you'll find you haven't really had a plan...been chasing the next self-help thing...jumping from one idea to the next...and this has been going on for YEARS. Do these four straightforward things I've listed here, get your plan solid and ironed out and take control of your cash flow. Most of all, understand for yourself WHY you are still doing the 9-5. There's nothing wrong with that, especially if it turns out you really don't want the risks of running your own business, but you do need to understand the reason. You need that clarity.

A simple plan for sales success doesn't have many elements. It isn't complex. Your income must exceed your spending. As hard as it may be, set aside savings. Build profit, taxes and unexpected expenses into your revenue plan (this is from my Pricing podcasts). Be very clear about what you are doing, and why. Get in front of a hungry, money-plentiful market and give them what they want. Systemize your business. If you can only afford ONE tool beyond my free products given away on this blog, get Jeff Steinmann's How To Quit Working. The blueprint inside will take you farther than any other program I have seen.

>> Jason Kanigan is a Profit Maximizer, working with companies to position their Price in the right spot to create Power in the marketplace that leads to the increased Profit we all seek. Was this helpful to you? Please Like, Share or Comment to let others know! <<