I'm ill, but it was worth it. I learned how to see bigger opportunities in business.
This past weekend I went to a networking event. It was for a group of about 300, but there were only 7 or 8 people I really wanted to see. Essentially I wanted to meet up with the other brick-and-mortar sales pros of the group. Most of them I hadn't met in person before. We had a lot of fun.
Now I don't know if it was the oysters I had Saturday night or germs passed along by another guest, but I've been out of it since about 8:30 yesterday morning. The blog post was completed and then all hell broke loose. The worst part is the foggy-headedness--after about 10 minutes, I stop focusing. But I can't stop thinking about a huge takeaway from the event that makes this temporary discomfort acceptable in trade.
We hear things in business like:
If you keep doing the same things, you'll keep getting the same results.
You have to transform what you're doing to make more money.
When you've plateaued out, you've got blinders on: you literally cannot see bigger opportunities.
(you got to skip the 15-minute haze I just went through to find that last point, which is the key to this write-up; lucky you!)
The problem is, when you've got those blinders on, it truly is difficult to see larger opportunities. It's easy to get frustrated in this situation. So how do you find out?
What Made Me Notice How To See Bigger Opportunities In Business
I was listening to a startup expert at our small group's breakfast table. He's reviewed hundreds of business plans for a Tampa-based investment group over the past several years. The realization I had while listening was:
Here is an opportunity for me to use my skills in a completely new-to-me area...where they're badly needed...and where the payoff is greater than the work I typically do! This was one of those opportunities! The blinders had slipped for a moment.
You see, it could be about doing more of the same thing you already do, for more of the same kind of people. That's called "scale".
But maybe you don't want scale. For me, scale doesn't make a lot of sense. I'd have to hire a bunch of other trainers, and I'd always be concerned they wouldn't be doing things "my way"...which is why my clients hire me. So I would have to manage them and that is not what I want to spend my time doing.
The Secret of How To See Bigger Opportunities In Business
So ask yourself:
Who can I solve problems for using my skills that I haven't considered as potential clients before?
What problems do people I haven't met yet have that are bigger than what I normally solve, but can be solved by my skillset?
See where this takes you. This is how you take the blinders off. This is how to see bigger opportunities in business.
What I have done until now is find or attract business owners and sales executives who want to learn how to sell, and train them on my approach to selling. I have been able to work with better-capitalized and more committed people as time has gone on. But is this the activity that would make me the most revenue?
What opportunities have you been screening out because they haven't fit the pattern of problems and people you've solved them for as you plateaued?
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