Decision Power: Mindset and Moving Forward

Decision Power can be imagined like a light switch. Like all switches, it has "Off" and "On" positions.

Decision Power In The "Off" Position

Here's the problem with most people:

They won't DECIDE.

Instead, they sit in the center of a cloud of confusion. They allow it to perpetuate, and in perpetuating it continues to feed their anxiety. Waiting, sadly, makes them wait more.

Your situation—even if you are doing well—is not going to improve on its own.

decision power doubt confused man

You need to DECIDE to do something about it.

“But Jason...what if something better comes along?”

“What if something easier comes along?”

Can I tell you the truth? Then you won't make a decision about that, either.

You'll let that thing slide on by just the same as what you've got in front of you now. After all, something better than that might show up next week.


You've even seen this in TV commercials recently..."FOBO: Fear Of a Better Offer."

Lack of Decision Power Is a Turn-Off

Now here's a twist: you're qualifying yourself Out from working with some great people because of your lack of decision.

I hate it when someone comes along and wants to talk to me, and then begins with, “So, who are you? What's your background?”

You just threw on the train brakes. Sparks are flying everywhere as a horrible screeching noise fills the air.

You've instantly shown me you haven't done any simple research...and you haven't decided where I fit in to what you're doing.

In fact, what usually happens next in these kinds of conversations is I discover the person doesn't have a plan.

No plan at all.

Some vague ideas, some hope, some “someday”.

That's a real turnoff for me. And I'm not alone.

I have trouble with indecisive people. Amusingly, these people believe I'm "mean."

Where's the excitement?

Where's the confidence?

Where's the path to revenue?

Decision Power In The "On" Position

If you're “just looking,” keep driving. All you're doing is driving in circles, and I don't want to be on that route to nowhere.

Contrast with someone who has never talked with me before, but confidently books a paid consultation. This person knows where I'm coming from. They know why they're hiring me. They know exactly what they want to get and are going to get out of the conversation, because they've decided on their direction—and they know how I fit in to their plans.

Now THAT I can get excited about.

That I can get behind!

And that we can see a clear path to making money with!

Your circumstances are never going to magically improve on their own. Not with you sitting at the center of a cloud of uncertainty and doubt.


Decision immediately begins to re-filter your reality according to a new code.

Decision instantly makes you more confident.

Decision quickly puts you into action in the direction of your goals.

Heck, decision ensures you have a goal!

Can you see how all these factors add up to a strong You who is suddenly seeing how you can make use of everything around you in your effort towards a specific target? That's decision power.

If you're struggling, decide on a goal today. Begin moving towards it. Open your mind to creative solutions of how you will get there. Decision allows you to access resources you don't even know or see that you have available right now.

Decision has incredible power. Use it.

>> Jason Kanigan is a business strategist and conversion expert. If you've decided how Jason fits into helping you achieve your sales & marketing goals, book a call here. <<