A Lesson In Process and Outsourcing(4/15/2014)-I have a lesson in process and outsourcing to share with you today. As many of you know, I'm also a copywriter. Sales training and copywriting are the two main things I do for money. Lately I've been working on… Continue Reading →
Be Brave and Do Information Interviews(11/30/2019)-Information interviews are one of the true secrets of successfully entering a new market. And fortunately for you, your contemporaries are just too darn afraid to ask for them. Someone who's experienced in the field you want to get into… Continue Reading →
Copywriting Case Study: $600K In One Week(5/4/2021)-Copywriting Case Study for Stock Trading Software Client by Jason Kanigan Copywriting is salesmanship in print. I don't normally share case studies like these, but an expert copywriter and brand developer suggested that I do for his group. So let… Continue Reading →
First Marketing Piece [Business Newbie Guide Part 3](4/9/2015)-First marketing piece: how do you write it? This is a big question for most business creators. And what do they do? Rush out and make a brochure. Whether it is online or on paper, this brochure typically talks about… Continue Reading →
Mark Pescetti Interview: Successful Copywriter Positioning(1/28/2015)-Mark Pescetti Interview on how intermediate level copywriters and any other kind of consultants can position themselves to advance to the next level: "Oh Mark, You So Data Slut!!" Get ready for an onslaught of critical marketing information to transform… Continue Reading →
Reframing: A Lesson In Meaning(10/23/2016)-Reframing is the process of repositioning an idea, often one normally considered a negative, in the prospect's mind. Finding clear examples can be difficult, however. Other than the bog standard Ronald Reagan "I will not make age an issue of… Continue Reading →
What’s Wrong With Copywriting?(11/9/2021)-I've been studying copywriting and writing for clients for 25 years. In that time, I've seen some bad things I want to share with you...and I've evolved in my point of view about the subject. You should see that evolution… Continue Reading →
Your LinkedIn Outreach Is Terrible (and what you can do about it)(9/30/2020)-Your LinkedIn outreach is terrible. I don’t know exactly where people are getting “advice” for how to do outreach on social media...but what they’re being told is really bad. Every day I receive dozens of LinkedIn connection requests that look… Continue Reading →
