Copywriting

  • A Lesson In Process and Outsourcing (4/15/2014) - I have a lesson in process and outsourcing to share with you today. As many of you know, I'm also a copywriter. Sales training and copywriting are the two main things I do for money. Lately I've been working on… Continue Reading
  • Copywriting Case Study: $600K In One Week (5/30/2014) - Copywriting Case Study for Stock Trading Software Client by Jason Kanigan Copywriting is salesmanship in print. I don't normally share case studies like these, but an expert copywriter and brand developer suggested that I do for his group. So let… Continue Reading
  • First Marketing Piece [Business Newbie Guide Part 3] (4/9/2015) - First marketing piece: how do you write it? This is a big question for most business creators. And what do they do? Rush out and make a brochure. Whether it is online or on paper, this brochure typically talks about… Continue Reading
  • Mark Pescetti Interview: Successful Copywriter Positioning (1/28/2015) - Mark Pescetti Interview on how intermediate level copywriters and any other kind of consultants can position themselves to advance to the next level: "Oh Mark, You So Data Slut!!" Get ready for an onslaught of critical marketing information to transform… Continue Reading
  • Reframing: A Lesson In Meaning (10/23/2016) - Reframing is the process of repositioning an idea, often one normally considered a negative, in the prospect's mind. Finding clear examples can be difficult, however. Other than the bog standard Ronald Reagan "I will not make age an issue of… Continue Reading
  • What’s Wrong With Copywriting? (11/8/2017) - I've been studying copywriting and writing for clients for over 20 years. In that time, I've seen some bad things I want to share with you...and I've evolved in my point of view about the subject. You should see that… Continue Reading