Licensing Characters for Profit: Brad Gosse Interview

Licensing characters for profit is a surprisingly straightforward business to get into. If you're an artist, or know an artist, you can create and protect content which you can then license to niche businesses to help them market their companies.

I speak with Brad Gosse in this quick interview at a networking event about the success he's had with licensing characters such as Brushy Bear in the oral care and dental niches. You can learn from it and apply the ideas to your own niche.

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We've been working on this project for about a year, and I have written two Brushy Bear comic book, a song, and other content for Brad's characters. One of the key things we discovered in licensing characters was—as usual—the pain points we thought would be important to the target market were not what the business owners were truly concerned about: "We can get you more new customers" was far less critical than "We can help you reduce patient anxiety so they'll book another appointment and come back," for example.

Licensing Characters for Profit Interview with Brad Gosse

Join Brad Gosse and Jason Kanigan for the licensing characters for profit interview right here:


Setting your cartoon characters up as more "Smokey The Bear" rather than "Mister Clean" is a key takeaway. You want your content to be valid for use across multiple businesses and even niches, rather than being trapped into licensing characters representing and permanently being associated with a single organization.

Make sure you copyright your content: it's inexpensive to do and the protection granted is solid.

If you want to talk about this business model with Brad Gosse or myself, find Brad on Facebook or use the link below to book a call with me.

>> Jason Kanigan is a business strategist, copywriter, and sales trainer. To book a call with Jason to discuss your situation, click here. <<


How To Create A High Ticket Course

Recently I was asked on an expert platform about the way to create a high ticket course, but with a twist. "How did you create a high ticket business course, product or service without experience?" Here's my answer:

There’s a gap between where the client is now, A, and where they want to be, B.

First, we must cover something that should be obvious, but may not be for some people...if you have no experience in bridging that gap, then you shouldn’t be creating a solution for it, right?

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The Simple Way To Create A High Ticket Course

Now if what you’re asking is how to create a solution you’re experienced with without ever written it down as a product or service before, don’t get worried about the process. Remember, you know more about the topic than your client. Be organized. Write the steps of the solution down in order. Flesh them out. What needs to be done to move the client from A to B?

People want to be lead. They like to know that there is a plan, even if they do not see all the details, because it demonstrates to them that you have done this before. That builds confidence. So don’t worry about having the exact right plan; just worry about having a plan.

If you know your topic, this is a lot more straightforward than you might be thinking. Write down the steps, make sure they’re in the right order, fill in the blanks on what needs to be done. Run a client or two through it. See where gaps still are, and make improvements.

>> Jason Kanigan is a business strategist and high ticket conversion expert. To book a call with Jason to discuss your project, click here. <<