Mark Pescetti Interview on how intermediate level copywriters and any other kind of consultants can position themselves to advance to the next level: "Oh Mark, You So Data Slut!!" Get ready for an onslaught of critical marketing information to transform your plain old limping-month-to-month copywriting business into a top flight best-client-getting MACHINE.
Last Fall I asked top copywriter Mark Pescetti if he was interested in being interviewed. I was going through one of my periodic episodes of frustration with newbies, and suggested that we talk to the intermediate level of skill and market presence. Since Mark is in high demand, we booked the talk for yesterday. As usual, the intervening months passed quickly.
Newbies are so eager for a dollar they will chase anything. The result is they pick up low-paying clients who do not value their services, and get treated like a commodity. Intermediate level copywriters have been around awhile and figured out that something is wrong. If you're sick and tired of taking on low-ball projects because you don't know how to find anything else...if you want to know the surprising truth about what it takes to be a well-paid writer...then listen into and act on what Mark is about to share.
What You'll Learn In the Mark Pescetti Interview
In the Mark Pescetti interview, we cover:
- What are the necessary elements of positioning?
- How do you find out what your market is looking for, so you can put yourself in the right spot?
- How do relationships factor into positioning?
- What secret ingredient that sets you free is missing from most copywriters' income streams?
- What does "Being Real" mean in this context?
- How do you identify the right customers?
- How do you reach them?
- How do you demonstrate you're worth the big money?
- What happens when you DON'T position yourself?
- How does your self-esteem affect your actions and results?
What Mark shares in this discussion is worth an investment of thousands of dollars. It is actually beyond a monetary value. He lays the process of positioning for and getting high-value clients in such detail that I have to admit...this is another of those interviews like the one I just did which frankly I'm a little pre-irritated about sharing for free. We tend not to value things we get for free, and the steps Mark shares here are extremely valuable. So don't treat this talk like the others you listen to this week. It is not in the same category. I have never heard another copywriter discuss this topic. To get to the level at which you're able to know and share the ideas in the Mark Pescetti interview takes a long time and an investment few are willing to make.
You might be thinking from that bullet list this interview might be a little dry. Let me assure you it is lively and engaging because Mark is that way. He shares stories from the trenches to accentuate his points. The discussion is free-flowing and fun. Make the brief commitment to listen, whether you're a copywriter or not--and whether you're an intermediate level writer or a newbie.
So many of the points Mark are the complete opposite of what you'd expect. How can showing weakness be a strength? What works better than anything else--including writing--for getting in front of big-dollar prospective clients? Why would technical competence not be a significant contributing factor in a client's decision to hire you at the level he's talking about? After your eyebrows come back down following hearing this astonishing information, maybe you'll be ready to start moving in the right direction.
As a five-figure copywriter, I found a considerable shared experience with Mark's and was nodding at everything he said. But he also expressed ideas I hadn't thought of before, and learned several things I'm going to start employing in my own world.
Listen to the Mark Pescetti Interview
Links to content discussed in the Mark Pescetti Interview:
Copyranger Mark Duris' blog post on Being Memorable
Jason Kanigan interviewed by two other sales trainers on the importance of FIT in choosing clients
2018 UPDATE: Jason Kanigan on What's Wrong With Copywriting Today
>> Jason Kanigan is a business development expert. For copywriting or positioning help, click here to submit your application. Please Like or Share to let someone else know about this important interview. Questions? Comment below! <<
One of my fellow